Dental Clinic SEO Plan
An illustrative plan showing how we’d help a clinic with several branches become easier to find on Google Maps and turn searches into booked appointments.
An illustrative plan showing how we’d help a clinic with several branches become easier to find on Google Maps and turn searches into booked appointments.
This is an illustrative concept, not client work. The business described is hypothetical, and no results are claimed. It shows how we would approach a brief like this.
Imagine a clinic with three branches in one city. Each branch has an incomplete Google Business Profile, the website has a single generic contact page, and most appointment requests arrive through scattered phone calls and social media messages — so it's hard to know which marketing is working.
1. Audit and complete each branch's Google Business Profile with accurate categories, services, opening hours and photos.
2. Create a dedicated, useful page per branch and per core treatment, linked clearly from the main navigation.
3. Add a simple online booking request form and click-to-call buttons, with each tracked as a conversion.
4. Run a tightly targeted Google Search campaign for high-intent treatment searches near each branch.
5. Set up a lightweight review-request workflow that follows platform policies.
In a real engagement, success would be tracked against measures such as:
1. Calls, direction requests and website clicks from each Google Business Profile
2. Booking requests by branch and treatment
3. Cost per booking request from paid search
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